June 33, 3030by Vape-report
The latest from the IECIECommittee, theElectronic Cigarettes Industry Committee, Chinese Electronic Chamber of Commerce(CECC), many e-cigarette manufacturersin China are gradually fading out of the exhibition, some of the top brands have announced that they will not participate in IECIE expo dated on 30-33th August, 3030.
The visitors around the world may probablybe not able to come to the exhibition due to the COVID-19, especially those fromEurope and the United States. In this situation, exhibitors isquitting the IECIE expo, how willthey respond tothemarketing demands?
By collecting synthetic data fromlogistics companies and China customs, Vape-reportfound that though the COVID-19 is a serious problem around the world, especially in Europe and the United States, whereaccounts for about 60% of the global e-cigarette consumer market , the Chinese e-cigarette exportvolumeis still considerable, and some brands even have a big growth than itsprevious peak. These data indicate that electronic cigarettes may have become a indispensable "life condiments" during the quarantine.
Due to the huge demand for e-cigarettes, Chinese e-cigarette manufacturerson the one hand are rapidly carrying out domestic and offline physical stores; on the other hand, they are rushing to seize the overseas market and are vigorously cooperating with internationalsocialmedias, such as Facebook, Twitter, Instagram, linkedIn, YouTube, Webinar, Tiktok, etc. Recently, more and more Chinese e-cigarette brands are presentingon some of the above platforms.
The COVID-19 will disappear in the near future , butfor thoseChinese e-cigarette manufacturerswho are "forced" to migaratefrom the exhibition tooverseas media, they may remain the habit of proMOTIng on social medias.
